Frequently Asked Questions
General Kred FAQ
[fa icon="plus-square"]What is Kred?
Kred, created by social analytics leader PeopleBrowsr, measures influence in online communities connected by interests. Kred is the first social scoring system to provide a comprehensive score for Influence and Outreach by valuing engagement and interaction over follower count. It is the only influence measurement to offer completely transparent score calculation.

Kred celebrates the power of personal influence and generosity at the heart of human relationships — tight groups of friends and subject matter experts. For marketers, Kred presents the opportunity to discover trusted, engaged Influencers who can help them spread their message quickly. Learn more at Home.Kred or tweet us @kred.
[fa icon="plus-square"]What is Kred designed for?

Kred encourages generous online social relationships. It celebrates participation among topical communities and rewards people for sharing interests. We developed Kred Visual to make anyone’s influence easy to understand and make it simple to find what you have in common with others

[fa icon="plus-square"]What does a Kred score mean?

Kred’s dual scores for inbound and outbound communication capture the complete spectrum of action, from Influence and Outreach. A person with Kred of “719 over 5” has Kred Influence of 719 and is on Kred Outreach Level 5.

Influence is scored on a normalized 1,000 point scale globally and within communities. It measures how effectively someone inspires action. Retweets, replies, likes, comments and new follows all grow Kred on Twitter. If a reaction comes from a person with more than 10,000 followers, it has a greater positive effect on Influence. When you add Facebook to your account, likes, comments,mentions and shares on your wall and the walls of others who have connected their account will also generate points.

Outreach illustrates generosity by measuring how frequently a person interacts with others and spreads their content. Since we believe that the capacity for generosity is infinite, Kred Outreach Points can also increase infinitely. Outreach points increase when a person retweets, replies, likes or adds new follows on Twitter, or when you comment, like or share someone else’s posts on Facebook.
[fa icon="plus-square"]What is a Community?

In the offline world, your credibility on a subject varies with your level of expertise, and so Kred generates scores based on your unique interests. For example, you may offer advice on Dogs that is retweeted far and wide, and have little to say about Fashion. Kred creates your score for both Communities; in this case, your Influence is likely to be higher among Dog Lovers than Fashionistas.

Your Top Communities are the ones where you have the most influence. Replying to or being retweeted by a community member grows your influence in that community even if you don’t share its interests. For example, if you have conversations with highly influential people in the Sailing community, you may find that you have high Influence there even if you know nothing about boats.
[fa icon="plus-square"]Who is behind this?

Kred is powered by PeopleBrowsr, a leading social analytics and brand engagement company, providing social media brand engagement, data mining intelligence and sophisticated social search. Founded in 2007, PeopleBrowsr is a global industry leader in the social media revolution, building advanced conversation technology to assemble the collective intelligence.


Kred Leaderboard FAQs
[fa icon="plus-square"]What are leaderboards?

Kred has created leaderboards to measure the influence of users in particular communities, groups or events.

[fa icon="plus-square"]Types of leaderboards
There are three different types of leaderboards:

1.    Leaderboards that use #hashtags

  • These leaderboards rank people based on their use of, and interaction with a specific hashtag.

  • i.e. @PeopleBrowsr tweets using the specified hashtag, #marketing. As a result @PeopleBrowsr’s Kred points balance, affecting it’s ranking on the Marketing leaderboard.

  • Anyone that uses the specified hashtag can be featured on the leaderboard.

2.    Leaderboards that use @names
  • These leaderboards rank selected @names based on their global Kred score.

  • i.e. @PeopleBrowsr is selected to display on the leaderboard and is ranked based on their global Kred score.

  • Only the selected @names can be featured on the leaderboard.

3.    Leaderboards that use @names and #hashtags
  • These leaderboards rank selected @names based on their use of and interaction with a specific hashtag.

  • i.e. @PeopleBrowsr is selected to display on the leaderboard and tweets using the specified hashtag, #marketing.  @PeopleBrowsr’s Kred points balance increase, affecting it’s ranking on the Marketing leaderboard.

  • Only the selected @names that use the specified hashtag can be featured on the leaderboard.
[fa icon="plus-square"]How does it work?
Kred uses a real-time scoring algorithm to assign Influence and Outreach rankings to those who have tweeted and mentioned other users.
  • Influence is the measure of what others do because of you.
    Your Influence score increases whenever someone retweets, @replies or mentions you. Influence points also reflect the reach of people who engage with you.

  • Outreach is the measure of your generosity.
    It increases when you retweet, @reply or mention a new person.
A full description of our scoring system is available at Rules.Kred.
[fa icon="plus-square"]How is this different from other "leaderboards"?
Kred values engagement and interaction over follower count, and this makes us different from traditional "most tweets" leaderboards.
[fa icon="plus-square"]What do the points mean?

Kred awards points on a sliding scale.

You receive Influence Points every time someone interacts with you or your content. 10 Points are assigned for the most common actions, like @replying or retweeting. We give more Points if someone with a large following does something for you, for example if someone with more than 10,000 followers retweets your post.

Influence Points are then translated to your Kred Influence Score. Kred Influence is normalized on a scale with a maximum score of 1,000.You earn Outreach Points each time you do something generous for someone else.

More details on scoring system can be found at Rules.Kred.

[fa icon="plus-square"]How do I earn points?
Depending on the leaderboard, you either earn points by interacting on Twitter as normal or by interacting with a specific hashtag.

Your Kred Outreach score will increase due to your generosity, and the Influence score of the people you mention in your tweet will increase.
[fa icon="plus-square"] What do the numbers below the leaderboard mean?
This is the total number of points awarded in the last 60 minutes and the total number of points awarded during that day.
[fa icon="plus-square"] Why is my tweet not showing on the latest tweets section?
Have you mentioned another @name and used the hashtag (if there is one)? If you don't interact with others, Kred does not give Influence or Outreach points.

Kred believes that Influence is about more than the number of followers you have or how often you tweet. We believe real Influence comes from engaging and interacting with people and communities.
[fa icon="plus-square"] I'm tweeting like crazy. How come I’m not on the leaderboard?
Depending on the leaderboard, your @name may not be included. If it is, does the leaderboard also require you to use a hashtag? And have you mentioned other people in your tweets? You must use these to have points awarded.

On the main page for each event we show the top Influencers and Outreachers. Click the "More" link below the leaderboard and you will see more. If you are not on this list, keep tweeting and show generosity by mentioning other users. When they mention or reply to you, this will in turn increase your Influence.
[fa icon="plus-square"]How do the scores here differ from the scores on Kred.com?
Leaderboards that use a hashtag will measure Influence around the specified hashtag. During the day, points are awarded to those people that use the hashtag.

Leaderboards that do not utilize a hashtag will rank people according to their global Kred score, which is an individuals Influence and Outreach score. This score is based on the individual’s public activities on Twitter.
[fa icon="plus-square"]How can I find out more about my score?
Every @name links to that person’s public profile on Home.Kred where you can see their Global Kred score, the communities they influence, +Kred points awarded by their peers, and a live activity statement that shows the points awarded for each interaction.
[fa icon="plus-square"]What does the "users live" count mean?
This shows the number of Outreachers for the current day, e.g. the number of people who have interacted on Twitter that day or the number of people that have posted a tweet containing the hashtag and mentioned an @name in the same tweet.
[fa icon="plus-square"]What is an Influencer?
Influencers are people who have moved somebody else to act. Your Influence score increases when someone retweets, @replies or mentions you. Influence points also reflect the reach of people who engage with you.
[fa icon="plus-square"]What is an Outreacher?
Outreachers are people who interact with others or help them spread their content. Outreach increases when you retweet, @reply or mention someone.