Kred is composed of two scores: Influence and Outreach.
Kred scores reflect Trust and Generosity, the foundations of strong relationships. All of our Kred badges show Influence Scores on the upper left and Outreach Levels on the lower right.
Influence is the ability to inspire action. It is scored on a 1,000 point scale.
We measure Influence by assessing how frequently you are Retweeted, Replied, Mentioned and Followed on Twitter. If you connect your Facebook account to your Kred profile, you get Influence points when people interact with your content on your wall and the walls of others who have registered their Facebook account with Kred. Facebook interactions counted towards your Kred include Posts, Mentions, Likes, Shares and Event Invitations.
Outreach reflects generosity in engaging with others and helping them spread their message.
Since we believe that the capacity generosity is infinite, your Outreach score is cumulative and always increases. As of June 2012 the highest Outreach Level anyone has reached is 12, and we expect that higher levels will certainly be achieved in the future.
We measure Outreach on Twitter by your Retweets, Replies and Mentions of others. When your Facebook account is connected to your Kred profile, you get Outreach points for interactions on your own wall and the walls of others who have registered their Facebook account with Kred. Interactions counted towards Kred include Posts, Mentions, Comments and Likes.
Kred is the only influence measure to show how Twitter and Facebook activities contribute to your score. Visit your Activity Statement any time at http://home.kred
Discover how we define Influence to create scores.
Kred Influence is the measure of what others do because of you. Your Influence score increases when someone takes an action because of your content on Twitter or any other network you have connected to your Kred profile.
You receive Influence Points every time people interact with you or your content.
Influence Points are then added together and translated to your Kred Influence Score, which ranges from 1 to 1,000. Higher scores represent greater influence.
Since Kred Influence is normalized, the rate at which Influence Points convert to Kred Influence constantly changes as everyone in the social universe accrues Points.
The 'Points To Score Conversion' curve grows steeper as Kred Influence Score grows. The higher your Kred Influence, the more points it takes to move up.
Global Kred and each community each have their own scales, so there is a person in every community with Kred Influence of 1,000. The conversion rate varies within each community and changes over time as community members accrue more Points and new people join.
Kred is the only social scoring system to show you exactly how your score is calculated. To see an accounting of the actions on Twitter and Facebook that contribute to your Influence score, visit your real-time Activity Statement at http://home.kred.com.
Influence Points from Twitter
We award 10 points for common actions that people take because of you, like replying to you or retweet your content. You receive more Points if the influenced person has more than 10,000 followers.
Influence Points from Facebook
We award Influence Points when somebody takes an action on your Facebook content, including Mentions, Comments, Shares and Likes. To receive Influence Points from Facebook, you must first add your Facebook account to your Kred profile. We then award Influence Points for interactions that take place on your wall. You also receive points for interactions on the walls of others who have registered their Facebook account with Kred.
Add Facebook to your Kred profile and get your friends to register too. Then we can give Influence Points for your interactions on their wall, and you will receive more Kred!
Influence Scoring Distribution
On November 11, 2011, we generated a report on the scores of people who have Kred Influence greater than 200. We then divided everyone into bands bounded by Influence scores of 50 [(201-250, 251-300... 951-1,000)] to build a distribution chart.
About 42% of accounts in the analyzed group have Kred Influence scores between 201 and 450, 37% between 451 and 600, and the top 21% of @names have scores about 600. Less than 0.1% of accounts studied have Kred over 800.
Learn about Outreach and how we use it to generate your score.
Kred Outreach is the measure of your generosity. Outreach increases when you retweet, @reply, or follow a new person.
As you accumulate Outreach Points, you move to a higher Outreach Level. Since Outreach Points are a reward for being active and benevolent, your Outreach Level will never go down.
Outreach Points accumulate to increase your Outreach Level. Each successive Outreach Level is progressively more difficult to achieve. When you have 100 Outreach Points, you reach Level 1; Level 2 is 270 points (170 incremental Points after Level 1); and so on.
Kred is the only social scoring system to demonstrate exactly how scores are calculated. To see the actions you have taken on Twitter and Facebook that contribute to your Outreach score, visit your real-time Activity Statement at http://home.kred.
Outreach Points from Twitter
We award 10 points for common actions you can do for someone else, like replying to them, mentioning them or retweeting their content.
Outreach Points from Facebook
Kred awards Outreach Points when you act on someone else’s Facebook content, including mentioning the person, commenting on their post, and liking their post or comment.
To receive Outreach Points from Facebook, you must first add your Facebook account to your Kred profile. We then award Outreach Points for interactions that take place on your wall. You will also receive points for interactions on the walls of others who register their Facebook account with Kred.
Add Facebook to your Kred profile and get your friends to register too. Then we can give Outreach Points for your Facebook interactions on their wall, and you will receive more Kred!
Communities are groups of people connected by interests and affiliations.
In the offline world, your credibility on a subject varies with your level of expertise. To replicate this on social networks, Kred generates scores based on your unique interests. For example, you may offer advice on Dogs that is retweeted far and wide, and have little to say about Fashion. Kred gives you a score in both Communities; in this case, your Influence is likely to be higher for Dogs than for Fashion.
Kred places you in communities based on the interests you express through your Twitter Bio and the hashtags and keywords in your posts over the last 1,000 days. For example, you may be identified as a Dog Lover if you have made posts like “Just back from a long hike with the dog” or your Bio says you are a “Dachshund Owner.” Kevin von Duuglas-Ittu (seen below) is counted as part of the Dog Lovers community because his Bio identifies him as a “cattle dog owner.” We can also see from his Bio that Kevin is a member of the Social Media Community.
Influence and Top Communities
Kred determines your influence in a community by your interactions with its members. Top Communities are the ones where you have the most influence.
Replying to or being retweeted by a community member grows your influence in that community even if you don’t share its interests. If you have conversations with highly influential people in the Sailing community or they retweet your posts, you may find that you have high Influence in that group - even if you never tweet about sailing.
Stephen Colbert provides a good example. The talk show host is not a Student nor does he talk much about education. He has high Kred in the Students community because his posts are popular with college students and frequently retweeted by them.
Global Scores vs. Community Scores
Global Kred accounts for all interactions, including those with people that are not members of any community. As a result, some people will have different Global Kred Influence than they do in a specific community.
Global Kred is calculated independently of scores within communities. It is not the average of your community scores.
Communities Have Kred, Too
Kred recognizes that some Communities are more influential than others, so each community receives a Kred score. We find this by taking the average Kred of everyone who is a member of the community. You can see the average score for every Community on our Kred Community page.
We summarize all of the social actions behind your Kred in a single screen.
Everyone's Kred is summarized in the Kredentials screen, including their Top Communities, Most Used Hashtags and the Most Posted Links from that person.
To make Kredentials appear, click on the large score badge on the Overview page or the small grey Kred logo next to any @name.
Help Kred Fight Spam and Bots
If you think that an @name is a spammer or bot, let us know. On their Kredentials, click the Spam or Bot button in the top right corner. When five or more people mark the @name as Spam or Bot, a flag appears next to the @name's Kred badge.
We always tell you why your score has changed — and everyone else's too.
Kred is a completely transparent scoring system. We think it’s important that you can see why your score changes, so we are the only social scoring system to publish transparent activity statements for everyone on Twitter and people who have connected their Facebook accounts to Kred.
We only show your Facebook actions to you in your Personal Activity Statements. Other people can not see your Facebook interactions in their Activity Statements.
Your Recent Activity lists every interaction that earned Points.
Part of being transparent is letting you know what you can do to increase your Kred. Kred is all about interaction, so we show you influential people in your communities with high Outreach scores. Follow these folks, start engaging and grow your Kred!
Real life accomplishments are part of your Kred, too.
Kred is designed to recognize that trust, respect and Influence derive from 'real world' achievements as well as Online interactions. To add your Kred Moments, visit the Moments Page.
The tables below show the number of Influence Points assigned for Kred Moments. See examples of Point assignments for Kred Moments by visiting the Moments Page.
Give extra recognition to your favorite influencers.
We believe everyone should have the opportunity to show appreciation for the people who influence them. We also think its important to collect indications of Influence from sources beyond social media interactions. +Kred is one of the ways we accomplish both of these goals.
When you give +Kred to someone, they receive 70 Influence Points in the community of your choice. You will also be rewarded with 30 Outreach Points in the Global Kred community for your generous action.
Like everything else about Kred, +Kred is completely transparent. You can see anyone’s +Kred awards on their personal page at Kred.com or see their points in their real time Activity Statement.